— Redrawn logotype for Savile Row tailor Gieves & Hawkes.
— Example of the redesigned logotype in use on one of the retail bags.
— Comparison between original logotype and redesign. Original in grey.
— The redesign was specifically created for large scale applications. From packaging through to shop signage.
— The redesign aimed to enhance the elegance of the original lettering.
— Designed at Studio Small.